FSR Marketing ideas for the Fisker Ocean electric SUV

          These are some marketing ideas I have for the Fisker Ocean electric SUV.  The Ocean is the first electric car the company will produce. A second one is soon coming. About 3 or 4 cars in total. One of these will be a pick up truck. Goal of these marketing ideas is to increase awareness of company. The second goal is to have marketing ideas that could potentially to lead to additional revenue streams for the company. Additional revenue streams outside if the sale or lease of cars. Would help increase stock rating and price target for the stock . The stock FSR,  already has 1 outperform rating and a price target of 22. If you agree with any of these marketing ideas. Please email  Fisker investor relations at  fiskerIR@icrinc.com   and let them know. 

      Let's start with the website and app. Not in love with them. Could be a lot better. Very cold. Need a more of a personnel human touch. A few YouTube videos with people  talking about the car and the company would help. A friendly face people can connect to. The layout of website is bad. Not easy to find important information . If you go to website . Look for the link that says FAQ. You will see very important information about charging. And the company's partnership with   Electrify America. This is very important information that should be easy to find. It should be out front and clear to see. No one clicks on the FAQ link on a website.

      Next let's talk about Fisker gear / Fisker merchandise. One of the easiest ways of marketing and building awareness is merchandise. If someone that owns stock in Fisker. Or is going to buy a car. If they are seen walking aroung in a Fisker hat , or t-shirt. People might ask them about Fisker. The company should have an online store on website. Where people can buy Fisker  merchandise . The company does not have store but does have Fisker merchandise. As part of the company's referral program. People can win a free Fisker hat , t-shirt, or sweatshirt.  Many of the Fisker investor. Many of the people that have reservations for the car. Would love to be able to buy some Fisker gear. This would cost the company very little money if any at all. The company is not going to make a lot of money from Fisker merchandise now. But down the road a few years from now maybe. Harley Davidson makes about 300 million dollars a year from merchandise. If Fisker could show just the potential of building some revenue from merchandise. Might give  stock analysis reason to increase stock rating.  According to her profile on Linkedin. Natasha Fisker went to FIDM  Fashion Institute of Design & Merchandising. It also says she is the Marketing Manager at Fisker. She might be able to create a great line of merchandise for the company. 

      Next lets talk about music. Everybody loves music. Everybody listens to music in their cars. A music contest. And plans for Fisker music concerts in the future. For the music contest. People could send in cover songs . To make it fun and easy for everyone. The winners would be added to a Fisker spotify playlist. Or a Fisker station on iHeart radio.  Winners could also get the chance to be in the Fisker music concerts. The music concerts and radio station. Could start off as something small.  One or more small music concerts a year. With the possibility of growing into something larger down the road. Something that could lead to another source revenue for the company.  And leading to increase in stock price. 

      Next let's talk about car reviews. Buying or leasing a car is a big deal. People like to do research. Check out car reviews. The company has to have car reviewers see and drive the car. Yes, I know the car does not come out until 22. But the car company does have a working prototype.   It is common for car companies to let reviewers see prototypes of cars. Very common. These reviews help with awareness of new product. Feedback from reviews help improve final version.  

      Fisker is in a unique position to not only separate  it's self from other EV companies. But to also put it's self ahead of all other EV compaines. Fisker was picked by Yahoo as the hottest EV stock. This was because The Fisker Ocean's role as the most  sustainable vehicle. This is something the company needs to make clear and build on. One of the members of the Fisker board of directors is Wendy Greuel. During her political campaign back in 2014. One of her campaign themes was , Combating Climate Change. She has been fighting for the environment for a very long time. This is information a lot of people would like to know. Information that should be on website and use in marketing. To help build the Fisker brand name.  For marketing slogan , " The 2022 Fisker Ocean electric SUV. The best green investment you can make." It's a clear message for billboards, web ads, TV and radio. 


Related Links -

Yhaoo picks Fisker FSR as the hottest Electric Vehicle Stock Of The Year


Wendy Greuel


List of top people at Fisker and their role in company


The case for Fisker Stock - FSR